Netflix
Brasil 70: A Saga do Tri
We made football's biggest insider feel uninformed.
At every World Cup, one team always returns to the center of the conversation: Brazil’s 1970 National Team. A squad so legendary that, for many, it still stands as the greatest team in football history.
In this context, Netflix launched Brasil 70: A Saga do Tri, a documentary series that revisits not only the goals and trophies, but also the behind-the-scenes stories, tensions, curiosities, and little-known moments behind the sport’s most iconic triumph.
INSIGHT
The 1970 Brazil team may be the most famous squad in football history. People know the players, the goals, the trophy lifted in Mexico. But they don’t truly know the stories behind it.
Few people know that Pelé considered not playing in the tournament. That Tostão nearly lost his eyesight. Or that Mexican workers literally stopped their routines to watch Brazil play.
So we started from a simple provocation:
“The team you’ve already heard about, but still don’t know.”
We didn’t want to reintroduce the 1970 team to the public. We wanted to reveal the unknown side of the most famous team in the world.
IDEA
To prove that it’s still possible to uncover new stories about the most famous team in football history, we turned the series launch into a cultural investigation into everything people had never heard about 1970.
Could the journalist who lives off behind-the-scenes stories still be surprised?
If there’s one name associated with the world of football insider stories, it’s Fabrizio Romano. His career was built on exclusive information, curiosities, and stories few people know. So we made a direct provocation:
Could football’s ultimate insider really know everything about the 1970 Brazil team?
In a branded content piece, we challenged Fabrizio to watch exclusive scenes and reveal whether he already knew those stories or not.
Spoiler: most of them were completely new to him.
IDEA
“Hoy No Trabajamos”: when Pelé stopped an entire country.
During the 1970 World Cup, something happened that feels almost like folklore. In Mexico, artists and theater workers in Guadalajara placed signs outside their venue saying:
“Hoy no trabajamos porque vamos a ver Pelé.”
(“Today we’re not working because we’re going to watch Pelé.”)
We reinterpreted this iconic sign and turned it into a massive billboard installation in Rio de Janeiro, inviting a new generation to discover the untold stories behind what happened in 1970.
